Location and Hours

Permanently Closed

Retail space is available for lease or purchase. Please contact Patty Spencer at 970-407-9900 for information.

Located inside the Opera Galleria at 123 N. College Avenue, Suite 112. This is between Mountain Avenue and LaPorte Avenue.

Angled parking is available on College Avenue.

Parking is also available in the Civic Center parking garage with entrances on LaPorte Ave and Mason Ave. The garage is well lit and FREE for the first hour!

Prima Bodywear Out of Business

Thank you for your years of patronage!

Dear Prima Bodywear Customers,

I am sad to announce that after 13 years of serving you with your dance and fitness wear needs, Prima Bodywear has closed it's doors.

We have all loved being part of you and your children’s lives. We have laughed with and been inspired by everyone who has embraced dance and studio fitness regimes in Northern Colorado. The business community in Old Town Fort Collins is so wonderful and supportive, we will all miss being part of it.

I am sure you are all wondering why close when I clearly love my customers and all of the Prima staff. The primary reason is that I am ready for a change in my life. My husband and I are looking forward to semi-retirement with the idea of traveling more and for longer periods of time.

Also, to be perfectly honest, the concept of providing a high level of customer service, current fashion merchandise, generous returns, no-obligation special orders, and in-depth shoe fittings just isn’t financially sustainable with the volume of sales we have. I could have cut back on sales staff, restricted our return policy, and reduced the choices available in the store and maybe been able to continue. But that isn’t the type of store I want to shop in, much less own.

Love to you all,

Mary Pat

Some Pointe Shoes Left

Our remaining pointe shoe inventory is available for 70% off retail at http://shop.primabodywear.com.

Shop Now!

Limited sizes and stock available in pointe shoes.